The “V” as a Core Visual Motif
At the heart of the design is the repeated use of a sculptural V shape, derived directly from the Vogt name. This form functions as both a literal and symbolic anchor—representing Vogt, victory, and venture. The V-shaped frames guide the viewer’s eye across the composition, creating a dynamic visual journey that mirrors the entrepreneurial path from idea to growth.
Rather than static containers, the V shapes feel in motion, reinforcing themes of momentum, progress, and innovation. This modular system allows the design to scale seamlessly across formats—web, print, and social—while maintaining a cohesive identity.
Iconography Representing Diverse Businesses
Custom 3D icons are used throughout the design to represent the wide range of industries within the Vogt Awards cohort—including technology, food, gaming, healthcare, media, and more. They act as visual shorthand, helping audiences quickly understand the breadth of innovation the program supports, while also making entrepreneurship feel more human by grounding each founder’s story in clear, recognizable forms within a cohesive visual language.
3D Illustration & Dimensional Storytelling
The use of 3D illustration adds depth, tactility, and visual intrigue, setting the Vogt Awards apart from traditional flat award branding. These dimensional elements evoke experimentation and modernity—key qualities of the startups being celebrated.
The flowing, connected pathways linking each V shape suggest collaboration, mentorship, and the broader support network fostered by the Community Foundation of Louisville. Together, these elements create a sense of an ecosystem rather than isolated success stories.
Founder-Centered Visual Hierarchy
Founder portraits are prominently featured within the V shapes, reinforcing that people—not just ideas—are at the center of innovation. The contrast between photographic portraits and the stylized 3D environment highlights the real-world impact of the Vogt Awards while preserving a bold, contemporary aesthetic.
Color & Mood
A rich purple palette anchors the identity, conveying creativity, ambition, and prestige. Gradients and lighting enhance the dimensional feel of the system while reinforcing the Vogt Awards’ role as a forward-looking, high-impact program.
Final Outcome
The Vogt Awards design system balanced structure with creativity—combining symbolism, motion-inspired layouts, and dimensional storytelling. The result is a cohesive visual language that communicates the program’s mission: investing in people, ideas, and the future of Louisville’s innovation economy.
